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Lilies go USA

SV Darmstadt 98 is launching its international marketing activities with a targeted entry into the U.S. market. At the heart of this strategy lies a partnership with USL Championship club San Antonio FC and Spurs Sports & Entertainment, providing the club with an opportunity to establish itself in one of the fastest-growing football markets in the world.

SV Darmstadt 98 and San Antonio FC, from Darmstadt’s U.S. sister city of San Antonio, signed a comprehensive cooperation agreement on July 23, 2024. The agreement was warmly endorsed by Darmstadt’s mayor, Hanno Benz, and San Antonio’s mayor, Ron Nirenberg, marking another step toward deepening the sister city relationship established in 2017. The collaboration aims to promote youth development, foster intercultural exchange, and facilitate cooperation in sports science, sports medicine, marketing, and innovation.

In addition to the partnership with San Antonio FC announced in July 2024, the Lilies are also collaborating with SVD Beaumont Texas, a football club in southeastern Texas founded by Lilies fans with the support of SV Darmstadt 98 as part of their internationalization strategy. This initiative, initiated by a native of Darmstadt, places a strong emphasis on the social aspects of football. Both clubs view football as a powerful tool for social integration and share the common goal of providing underprivileged youth with access to the sport.

The cooperation between SV Darmstadt 98, San Antonio FC, and SVD Beaumont Texas exemplifies how German clubs can promote values, build networks, and expand their reach on a global scale. Such initiatives contribute to increasing the international visibility of the Bundesliga while paving the way for the Bundesliga to tap into new markets in the long term.

FAQs regarding the postponed friendly match against San Antonio
20.02.2026

FAQs regarding the postponed friendly match against San Antonio

SV 98 answers the most important questions about the postponed friendly match of the Lilies against their cooperation partner San Antonio FC.

USA tour: Lilies postpone friendly match to September 29th
20.02.2026

USA tour: Lilies postpone friendly match to September 29th

With the upcoming trip to San Antonio (Texas) in mind, SV 98 has decided to postpone the planned friendly match against its cooperation partner San Antonio FC to September 29, 2026. The delegation trip with representatives from the board and management will still take place.

In March 2026: Lilies travel to San Antonio
17.10.2025

In March 2026: Lilies travel to San Antonio

SV Darmstadt 98 will use the international break in March 2026 for a trip to San Antonio, Texas. The Lilies will visit Darmstadt’s partner city from March 22-28 and play a friendly match against cooperation partner San Antonio FC (SAFC) on Wednesday, 25 March. The primary focus of the trip is to deepen the already existing ties with the city of San Antonio and SAFC, as well as to build new partnerships and engage in mutual knowledge exchange across various areas.

„It’s exciting how the partnership has developed“
01.10.2025

„It’s exciting how the partnership has developed“

There are two soccer clubs in the US state of Texas with which SV 98 has a special connection. Since July 2024, there has been an official cooperation between SV Darmstadt 98 and San Antonio FC (SAFC) from Darmstadt's US twin city of San Antonio. In addition, there is SVD Beaumont Texas, which was founded by Texas Lilien fans with the support of SV Darmstadt 98. Last summer, both clubs, together with SV 98, hosted the first Lilien soccer camps in the US. Lilien Managing Director Martin Kowalewski also took the opportunity to meet with representatives of SAFC, Spurs Sports & Entertainment (SS&E), and the city of San Antonio in San Antonio. We look back on the very productive visit.

Lilien Football Camps in the USA
11.06.2025

Lilien Football Camps in the USA

SV 98 maintains a special relationship with two American clubs, US second-division side San Antonio FC and Texas-based SVD Beaumont, through official partnerships. Football is naturally the unifying factor, and both sides are particularly committed to developing young talent. As part of these partnerships, SV 98 has now held its first soccer camps in the USA under the guidance of coaches from the Lilies.

Video-recap: Visit from texas
16.04.2025

Video-recap: Visit from texas

In recent days, SV 98 was privileged to welcome some very special guests. Club officials, coaches, and players from SVD Beaumont Texas visited the Lilies as part of the two clubs‘ partnership, which emphasises the social power of football. We summarise the days with our video.

SVD Beaumont visits the Lilies
08.04.2025

SVD Beaumont visits the Lilies

In recent days, SV 98 was privileged to welcome some very special guests. Club officials, coaches, and players from SVD Beaumont Texas visited the Lilies as part of the two clubs' partnership, which emphasises the social power of football. The visit culminated in the professionals' home victory against SpVgg Greuther Fürth (April 5). We take a look back at the eventful days.

SV 98 launches landing page for USA cooperation
29.01.2025

SV 98 launches landing page for USA cooperation

“Lilies go USA” – This is the headline of the homepage of the new, English-language landing page of SV Darmstadt 98, which is specifically designed for the Lilies' USA cooperation with San Antonio FC and Spurs Sports & Entertainment was created and integrated on www.sv98.de. Fans, partners and interested parties can now find all relevant information about this partnership in one central location.

US cooperation: Lilies at the NBA in Paris
28.01.2025

US cooperation: Lilies at the NBA in Paris

A delegation from SV 98 at an NBA game in Paris? What initially seemed a little unrealistic became reality on January 23rd. The background to the visit is relatively easy to explain: Since July 2024, there has been a cooperation agreement between the Lilies, the football club San Antonio FC (SAFC) and Spurs Sports & Entertainment (SS&E). SS&E is the operating company of the US second division team SAFC and the NBA team and five-time champions San Antonio Spurs.

“A visit like this is worth its weight in gold”
22.01.2025

“A visit like this is worth its weight in gold”

In the summer of last year, Tom Eilers (Managing Director of Licensed Players), Martin Kowalewski (Managing Director of Marketing & Sales) and Björn Müller (Sports Director of the Youth Performance Center) traveled to San Antonio. The city in south Texas has been Darmstadt’s official sister city since 2017 and is connected to SV 98 in a certain way through this fact alone. On site, the Lily trio met representatives and officials from the city, the local football club San Antonio FC (SAFC) and Spurs Sports & Entertainment (SS&E), the operating company of SAFC and the NBA team San Antonio Spurs. Content of the discussions at the time: A possible partnership between the Lilies, the SAFC and the SS&E. Those involved quickly agreed: Let’s tackle this project. And what’s more: This cooperation should not only exist on paper, all sides also want to fill it with content.

SV 98 and SVD Beaumont Texas: Partnership with a sporting and social focus
08.11.2024

SV 98 and SVD Beaumont Texas: Partnership with a sporting and social focus

In addition to the collaboration with San Antonio FC announced in July 2024, the Lilies are cooperating as part of their internationalisation strategy with SVD Beaumont Texas, a soccer club in southeast Texas that was founded by Lilien fans with the support of SV Darmstadt 98.

SV 98 agrees on US cooperation: collaboration with San Antonio FC
23.07.2024

SV 98 agrees on US cooperation: collaboration with San Antonio FC

The two clubs SV Darmstadt 98 and San Antonio FC from Darmstadt’s US sister city of San Antonio will work more closely together in the future. This is the aim of a cooperation agreement signed on Tuesday (July 23rd) between the Lilies and Spurs Sports & Entertainment (SS&E), the operating company of San Antonio FC, was closed. The cooperation was expressly welcomed by Darmstadt’s Mayor Hanno Benz and San Antonio’s Mayor Ron Nirenberg, who were also on site on Tuesday, and supported by signing a “Letter of Support”.

SV Darmstadt 98 and San Antonio FC

A Transatlantic Partnership

The partnership with San Antonio FC, one of the leading clubs in the second division of U.S. football, offers SV Darmstadt 98 an excellent platform to strengthen its position in the U.S. The goal of the collaboration is to learn from each other both athletically and culturally and to develop joint projects that promote exchange between the two clubs.

This includes training camps, talent development programs, and an exchange of knowledge in areas such as club management and sports marketing. Additionally, SV Darmstadt 98 will expand its digital platforms to provide U.S. fans with up-to-date content and information about the club. From exclusive merchandise offers to personalised fan experiences and live streaming options for games, SV Darmstadt 98 aims to engage more deeply with its U.S. fanbase and strengthen relationships with American supporters.

Our goals

  • Youth Development & Social Projects
  • Knowledge Exchange & Know-How Transfer
  • International Friendly Matches

Lilies go USA

Be a part of it

Partnership with SVD Beaumont Texas

The collaboration between SV Darmstadt 98 and SVD Beaumont pursues not only athletic goals but also places a special focus on the social aspect of football. The Lilies aim to support young football players and create a platform for social inclusion.

Our Goals

  • Youth camps, talent development programs, and educational opportunities
  • Platform where young people can develop their athletic and personal potential
  • Improve their social and professional opportunities