FAQs regarding the postponed friendly match against San Antonio
SV 98 answers the most important questions about the postponed friendly match of the Lilies against their cooperation partner San Antonio FC.
SV Darmstadt 98 is launching its international marketing activities with a targeted entry into the U.S. market. At the heart of this strategy lies a partnership with USL Championship club San Antonio FC and Spurs Sports & Entertainment, providing the club with an opportunity to establish itself in one of the fastest-growing football markets in the world.
SV Darmstadt 98 and San Antonio FC, from Darmstadt’s U.S. sister city of San Antonio, signed a comprehensive cooperation agreement on July 23, 2024. The agreement was warmly endorsed by Darmstadt’s mayor, Hanno Benz, and San Antonio’s mayor, Ron Nirenberg, marking another step toward deepening the sister city relationship established in 2017. The collaboration aims to promote youth development, foster intercultural exchange, and facilitate cooperation in sports science, sports medicine, marketing, and innovation.
In addition to the partnership with San Antonio FC announced in July 2024, the Lilies are also collaborating with SVD Beaumont Texas, a football club in southeastern Texas founded by Lilies fans with the support of SV Darmstadt 98 as part of their internationalization strategy. This initiative, initiated by a native of Darmstadt, places a strong emphasis on the social aspects of football. Both clubs view football as a powerful tool for social integration and share the common goal of providing underprivileged youth with access to the sport.
The cooperation between SV Darmstadt 98, San Antonio FC, and SVD Beaumont Texas exemplifies how German clubs can promote values, build networks, and expand their reach on a global scale. Such initiatives contribute to increasing the international visibility of the Bundesliga while paving the way for the Bundesliga to tap into new markets in the long term.
The partnership with San Antonio FC, one of the leading clubs in the second division of U.S. football, offers SV Darmstadt 98 an excellent platform to strengthen its position in the U.S. The goal of the collaboration is to learn from each other both athletically and culturally and to develop joint projects that promote exchange between the two clubs.
This includes training camps, talent development programs, and an exchange of knowledge in areas such as club management and sports marketing. Additionally, SV Darmstadt 98 will expand its digital platforms to provide U.S. fans with up-to-date content and information about the club. From exclusive merchandise offers to personalised fan experiences and live streaming options for games, SV Darmstadt 98 aims to engage more deeply with its U.S. fanbase and strengthen relationships with American supporters.
The collaboration between SV Darmstadt 98 and SVD Beaumont pursues not only athletic goals but also places a special focus on the social aspect of football. The Lilies aim to support young football players and create a platform for social inclusion.