Jan Bergholz responsible for Communication & Brand – Jan Becher new Press Officer for Sports
As part of the ongoing development of the organisational structure at SV Darmstadt 98, Jan Bergholz will also serve as Head of Brand in addition to his current role as Head of Media and Communications. The goal of this newly defined area of responsibility is the further development and implementation of a clear brand strategy and positioning based on the club's mission statement. Jan Becher, previously responsible for SV 98's content presence in the club's own media within the media team, will be promoted to Sports Press Spokesperson and will therefore, among other things, lead the press conferences before and after SV 98's matches. In this role, he will continue to report to Jan Bergholz, who will continue to serve as club spokesperson.