sv98.de: Markus Pfitzner, SV 98 has launched a membership campaign. Why?
Markus Pfitzner: „The Lilien family is a strong community built on solidarity and togetherness. SV 98 is a member-led club that competes with football limited liability companies and public limited companies. This has only worked so far because everyone – partners, sponsors, fans, and members – has contributed their share to the overall success. Membership is a key pillar of our success. We therefore want to break the 18,980 member mark, and we also want to make Lilien membership even more attractive.“
sv98.de: Why should you become a member of SV 98?
Pfitzner: „Every member makes us stronger. The bigger the foundation and base, the more we can achieve together. The currently more than 15,000 members contribute significantly to the further development of our youth section, grassroots sports, and fan work. Our sports club is loved and lived by all members, from the Bölle Bande to the Silberlilien, with a wide range of activities and a lot of passion. We are proud of this and would like to expand it.“
sv98.de: On Saturday, SV 98 is hosting a members‘ day around the home game against Eintracht Braunschweig. What specific activities can fans look forward to?
Pfitzner: „We’ll be setting up a members‘ stand behind the main stand on Saturday, where we’ll provide information about club membership and hand out membership scarves to new members. We’re calling on Lilien members to promote membership among their friends and acquaintances. Starting next Wednesday, existing members who recruit at least five new members for a week will each receive a free standing ticket for the cup match against Schalke. Ten or more new members will receive seated tickets for the cup clash. And whoever recruits the most new members can watch the game together with free drinks in the Hans-Kessler-Kurve. Our beer partner, Krombacher, is also participating with a great promotion, which we’ll be announcing in more detail later this week.“
sv98.de: What other activities are planned for members?
Pfitzner: „The largest team photo in Lilien history is just around the corner! On September 16th, we invite all members to come to the Merck Stadium at Böllenfalltor at 5:30pm to take the largest team photo ever taken with the professional team. We’re currently planning a very special merchandise item that only members can purchase this season. Many other activities are planned throughout the season that not only new members can look forward to.“
sv98.de: What are the advantages of being a member of the Lilies?
Pfitzner: „Membership with us means much more than just being part of a club. Our members enjoy numerous benefits. They receive exclusive discounts in the fan shop and from partners, have pre-emptive rights and discounts on season and day tickets, and are regularly informed via newsletters, the Lilienkurier, or our members‘ newspaper. Furthermore, with the WirLilien app, we offer a modern service – with a digital membership card, personalised information, and direct access to tickets, the fan radio, and the club’s media. But participation is particularly important to me: Every active and passive member has a vote and can help decide on the future of the club. In this way, we create a vibrant community in which everyone can not only benefit but also shape it.“