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17.06.2025 / English

Now also present on the jersey: Suzuki remains the premium and mobility partner of SV 98

Suzuki Deutschland GmbH is extending its commitment to SV Darmstadt 98. The Japanese brand's German sales subsidiary will continue to serve as the Lilies' official premium and mobility partner. Starting with the 2025/2026 season, the comprehensive sponsorship will extend to the jersey sleeve, which will feature the Suzuki logo.

Foto: SV 98

The importer, based in Bensheim, southern Hesse, whose product portfolio includes cars, motorcycles, and outboard motors, will support SV 98 for at least two more years. The extension of the partnership underscores the local commitment of Suzuki Deutschland GmbH, located near its headquarters.

As a premium partner, Suzuki will be present for the first time with its company logo on the left sleeve of the Lilien jerseys starting with the 2025/2026 season. The Japanese brand’s logo also adorns the cam carpets next to the two goals in the stadium, the team bus, the tickets, and the video and press walls in front of which interviews are conducted. The emblem can also be found on official publications such as the members‘ newspaper „der 98er“ and the stadium newspaper „Lilienkurier,“ the team posters, and match announcement posters.

As the official mobility partner, Suzuki will also continue to provide cars for SV 98. Football fans can experience various Suzuki mobility solutions in front of the VIP lounge entrance at the Merck Stadium at Böllenfalltor on home match days. The package is rounded off with an exclusive hospitality arrangement.

In addition, the storied club and Suzuki Germany will continue to offer various content formats on their own digital and social channels and launch new formats that deliver real added value and offer fans exclusive insights.

Comments about the Partnership

„You can rely on Suzuki. This applies not only to our reliable products, but also to our partnerships. In addition to our triathlon commitment, the cooperation with Darmstadt 98 will continue to be the second pillar of our sports sponsorship strategy. Starting with the new season, our brand and products from the three areas of automobiles, motorcycles, and marine will be even more visible, helping us reach new target groups,“ says Daniel Schnell, Deputy Managing Director of Suzuki Deutschland GmbH: „In SV Darmstadt 1898 e.V., we have found the ideal partner for this. Team spirit and athleticism, down-to-earthness and local ties – the Lilies, with their values ​​and club culture, are an excellent fit for Suzuki. We are proud to continue supporting them as a premium and mobility partner.“

Kazuyuki Yamashita, Managing Director of Suzuki Germany, adds: „For 20 years now, we have felt extremely comfortable at our company headquarters in Bensheim, in the Darmstadt administrative district. Therefore, continuing our premium partnership with SV Darmstadt 98 is a matter close to our hearts. With this regional commitment, which will have even greater appeal nationwide thanks to its first-time presence on the jersey, we want to further increase our awareness in the region and expand our network.“ He adds: „At the same time, this underscores our self-image as a down-to-earth company, which we consider to be the ‚Suzuki family.'“

Martin Kowalewski, Managing Director of Marketing & Sales at SV 98, explains: „We are very proud to have Suzuki Germany by our side, literally, at all our home and away games. It speaks volumes about the trusting relationship that we have built up over the years that the existing premium partnership has now been expanded with a presence on the jersey sleeve. The collaboration with Suzuki Germany is an excellent example of regional solidarity yet nationwide visibility.“

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