„You can rely on Suzuki. This applies not only to our reliable products, but also to our partnerships. In addition to our triathlon commitment, the cooperation with Darmstadt 98 will continue to be the second pillar of our sports sponsorship strategy. Starting with the new season, our brand and products from the three areas of automobiles, motorcycles, and marine will be even more visible, helping us reach new target groups,“ says Daniel Schnell, Deputy Managing Director of Suzuki Deutschland GmbH: „In SV Darmstadt 1898 e.V., we have found the ideal partner for this. Team spirit and athleticism, down-to-earthness and local ties – the Lilies, with their values and club culture, are an excellent fit for Suzuki. We are proud to continue supporting them as a premium and mobility partner.“
Kazuyuki Yamashita, Managing Director of Suzuki Germany, adds: „For 20 years now, we have felt extremely comfortable at our company headquarters in Bensheim, in the Darmstadt administrative district. Therefore, continuing our premium partnership with SV Darmstadt 98 is a matter close to our hearts. With this regional commitment, which will have even greater appeal nationwide thanks to its first-time presence on the jersey, we want to further increase our awareness in the region and expand our network.“ He adds: „At the same time, this underscores our self-image as a down-to-earth company, which we consider to be the ‚Suzuki family.'“
Martin Kowalewski, Managing Director of Marketing & Sales at SV 98, explains: „We are very proud to have Suzuki Germany by our side, literally, at all our home and away games. It speaks volumes about the trusting relationship that we have built up over the years that the existing premium partnership has now been expanded with a presence on the jersey sleeve. The collaboration with Suzuki Germany is an excellent example of regional solidarity yet nationwide visibility.“