Therefore, as part of the future collaboration, a SPORTFIVE marketing team will strengthen the existing team led by Jonas Duttine, Head of Sponsorship & Partner Management at the Lilies, and will be based in Darmstadt. All marketing rights, as well as management and content responsibility, will remain entirely with the club.
Volker Harr, Vice President of SV 98: „Sponsorship is SV 98’s second most important source of income after media revenue. Therefore, it is of great importance for the club to continue to develop positively in this area. Through the cooperation with SPORTFIVE, our sales team will be specifically strengthened with external expertise in the future. We see great potential in this model to leverage existing structures while simultaneously generating new momentum.“
Martin Kowalewski, Managing Director of Marketing & Sales at SV 98: „Our cooperation with SPORTFIVE is based on a collaborative, individually tailored marketing approach. It was important to us to continue to operate independently in all our sales activities, while at the same time being able to benefit from the clout and expertise of SPORTFIVE’s national sales network.“
The two sides have already worked together successfully in the past: Thanks to SPORTFIVE, SV 98 was able to secure a prominent jersey and main partner in 2023. This trusting and successful collaboration will now be intensified.
„We are delighted to deepen our partnership with SV Darmstadt 98. This cooperation is anything but a standard model – it is tailor-made, individual, and entirely aligned with the Lilies‘ strategic goals,“ said Hendrik Schiphorst, Managing Director of SPORTFIVE Germany. „The lived one-team approach with SPORTFIVE sales experts on-site at the club, the mutual trust, and the shared focus on growth form an excellent foundation for the coming years.“
