Until 2026: HAIX remains the main and jersey partner of SV 98

Martin Kowalewski, Managing Director of Marketing & Sales at SV 98: „The last year of the joint partnership with HAIX was naturally a bit about getting to know each other and building trust. We quickly noticed that a collaboration was being created here in which the companies and the people on both sides harmonise very well with each other. There was a very good chemistry and a very open and honest relationship from the start. Both sides have similar values, but at the same time we are happy about it to go into the next few years with this strong partner.“

Volker Harr, Vice President at SV 98: „The extension of the partnership is, first of all, a great vote of confidence that HAIX has shown us in what are still generally challenging economic times. We already had this wish when we signed the contract almost a year ago to enter into a long-term partnership with HAIX. This ambition has not only been confirmed over the months, but has even been strengthened, especially because we felt that there was a partnership on equal terms in which even complicated topics could always be addressed and we worked together on a solution. We are now very pleased that this connection will continue in the future.“

Michael Haimerl, partner and managing director of HAIX: „The Lilies and HAIX can proudly look back on a partnership that got off to a good start in the current season. We want to strengthen this trusting relationship even further in the coming years and focus on fan focus, promoting young talent and but also set the tone together in terms of internationalisation. Even if the sporting situation is currently challenging, we believe that the Lilies will continue to develop positively in the long term. We are both ambitious challengers, in professional football as well as in the shoe and clothing industry, and know that it is more sustainable Success requires authentic, passionate and goal-oriented action from all partners.“

As the main and jersey partner, HAIX will continue to adorn the SV 98 jerseys in the future, from the professionals to the newly founded top talent team to the youth teams. In addition to perimeter advertising and comprehensive logo presence, the partnership also includes a large digital package. Furthermore, HAIX will receive the naming rights to the Lilien training ground for the new season.

HAIX, based in Mainburg, Bavaria, is a specialist in functional shoes and clothing with a worldwide reputation. Wherever people need high-performance products that won’t let them down in challenging situations, HAIX is the first choice. – Heroes wear HAIX.

HAIX produces its high-quality products exclusively in Europe. To this end, the company operates production facilities in Germany, Croatia, Serbia and, since the beginning of the month, also in North Macedonia. For HAIX, “Made in Europe” is not only a promise of quality, but also a commitment to more sustainability and fair working conditions.

HAIX employs around 2,400 people worldwide (as of April 2024). In 2023, the company produced around 1.88 million pairs of shoes and achieved sales of around 260 million euros. In 2000 it was still 13.8 million euros. Further information about HAIX at www.haix.de and www.haix.com.