Side by side into the future, through sporting ups and downs: HAIX, the globally recognised specialist for functional shoes and clothing from Bavaria, will remain the main and jersey partner of SV Darmstadt 98 until June 30, 2026. The extension of the partnership that has existed since July 2023 The Lilies and HAIX officially announced in advance of the Bundesliga home game against SC Freiburg (April 14th). It applies regardless of future league affiliation.
Martin Kowalewski, Managing Director of Marketing & Sales at SV 98: „The last year of the joint partnership with HAIX was naturally a bit about getting to know each other and building trust. We quickly noticed that a collaboration was being created here in which the companies and the people on both sides harmonise very well with each other. There was a very good chemistry and a very open and honest relationship from the start. Both sides have similar values, but at the same time we are happy about it to go into the next few years with this strong partner.“
Volker Harr, Vice President at SV 98: „The extension of the partnership is, first of all, a great vote of confidence that HAIX has shown us in what are still generally challenging economic times. We already had this wish when we signed the contract almost a year ago to enter into a long-term partnership with HAIX. This ambition has not only been confirmed over the months, but has even been strengthened, especially because we felt that there was a partnership on equal terms in which even complicated topics could always be addressed and we worked together on a solution. We are now very pleased that this connection will continue in the future.“
Michael Haimerl, partner and managing director of HAIX: „The Lilies and HAIX can proudly look back on a partnership that got off to a good start in the current season. We want to strengthen this trusting relationship even further in the coming years and focus on fan focus, promoting young talent and but also set the tone together in terms of internationalisation. Even if the sporting situation is currently challenging, we believe that the Lilies will continue to develop positively in the long term. We are both ambitious challengers, in professional football as well as in the shoe and clothing industry, and know that it is more sustainable Success requires authentic, passionate and goal-oriented action from all partners.“
As the main and jersey partner, HAIX will continue to adorn the SV 98 jerseys in the future, from the professionals to the newly founded top talent team to the youth teams. In addition to perimeter advertising and comprehensive logo presence, the partnership also includes a large digital package. Furthermore, HAIX will receive the naming rights to the Lilien training ground for the new season.
HAIX, based in Mainburg, Bavaria, is a specialist in functional shoes and clothing with a worldwide reputation. Wherever people need high-performance products that won’t let them down in challenging situations, HAIX is the first choice. – Heroes wear HAIX.
HAIX produces its high-quality products exclusively in Europe. To this end, the company operates production facilities in Germany, Croatia, Serbia and, since the beginning of the month, also in North Macedonia. For HAIX, “Made in Europe” is not only a promise of quality, but also a commitment to more sustainability and fair working conditions.
HAIX employs around 2,400 people worldwide (as of April 2024). In 2023, the company produced around 1.88 million pairs of shoes and achieved sales of around 260 million euros. In 2000 it was still 13.8 million euros. Further information about HAIX at www.haix.de and www.haix.com.
Attention Lilien fans: During SV Darmstadt 98’s training camp in Bad Wörishofen (Allgäu region)—taking place from July 19th to July 26th, 2026—there will once again be an opportunity to meet the team, chat with the players, and, of course, get autographs and photos. The fan meet-up is scheduled for Saturday, July 25th, following the friendly match against SG Sonnenhof Großaspach. Kick-off for the match is at 12pm.
SV 98 remains active in the transfer market. The "Lilies" have signed Christopher Lannert from Arminia Bielefeld.
Friendly matches, fundraising campaigns, and plenty of photos—that’s what the week looked like for SV 98 and the club’s community. Between their 5–1 victory over FC Homburg and the upcoming friendly in Walldorf this Friday (July 17), the „Lilies“ showed their best side for the cameras. In addition, the SV 98 legends team will face an Odenwald select squad on Sunday (July 19th). You can also win great prizes in competitions taking place in Erbach and at the pop-up store in downtown Darmstadt. Lilies Across the Board brings you all the latest news from life at SV 98.
The Bundesliga finalised the match schedules for matchdays three through six on Wednesday (July 15th): Darmstadt's home game against Hannover 96 on matchday three will take place on Sunday. This will be followed by their away game against 1. FC Kaiserslautern on Saturday at 1pm. The home game against Arminia Bielefeld on Friday evening and the away game in Wolfsburg, also on Friday evening, have also been confirmed.
The Lilies can welcome another new arrival at the Böllenfalltor: Florian Kleinhansl will now wear the SV 98 jersey. The 25-year-old joins on a free transfer following the expiration of his contract with 1. FC Kaiserslautern on June 30th.
Third test, third clear victory. SV 98 won the match against FC 08 Homburg 5-1 (3-0).
SV Darmstadt 98 and the fusion energy company Focused Energy are entering into an official partnership. The aim of the collaboration is to more closely link top-level football and high technology from the Darmstadt region and to jointly generate momentum for innovation and future societal issues.
Killian Corredor will be playing in his home country again in the future. SV 98 has reached an agreement with FC Nantes on the transfer of the Frenchman.
On Tuesday (July 14, 6pm), SV Darmstadt 98 hosts Regionalliga side FC Homburg and asks fans to take note of the following information.
A home game against KSV! SV Darmstadt 98 hosts Holstein Kiel for the opening matchday of the 2. Bundesliga season this Saturday (August 8 at 1pm). Here’s how you can be there: the member pre-sale for the new season's first home game begins this coming Wednesday (July 15) at 12pm —available online and at the ticket shop at the Merck-Stadion, as usual. You can find all further details in this announcement.
For every home goal scored by the "Lilies," SV Darmstadt 98 fans were doubly rewarded during the recent 2025/26 second-division season. Beyond the joy and excitement, supporters received 98 litres of Krombacher Pils for every goal Darmstadt scored at the Merck-Stadion am Böllenfalltor.
In recent days, various media outlets have published reports and graphics regarding the distribution of TV revenue for the 2026/27 season. Some of these reports included not only specific figures but also a comparison to the previous season. This comparison indicates a supposed revenue increase of €1.4 million for SV 98 compared to the 2025/26 season.