“A visit like this is worth its weight in gold”
In the summer of last year, Tom Eilers (Managing Director of Licensed Players), Martin Kowalewski (Managing Director of Marketing & Sales) and Björn Müller (Sports Director of the Youth Performance Center) traveled to San Antonio. The city in south Texas has been Darmstadt’s official sister city since 2017 and is connected to SV 98 in a certain way through this fact alone. On site, the Lily trio met representatives and officials from the city, the local football club San Antonio FC (SAFC) and Spurs Sports & Entertainment (SS&E), the operating company of SAFC and the NBA team San Antonio Spurs. Content of the discussions at the time: A possible partnership between the Lilies, the SAFC and the SS&E. Those involved quickly agreed: Let’s tackle this project. And what’s more: This cooperation should not only exist on paper, all sides also want to fill it with content.