Widget
22.01.2025 / English,USA

“A visit like this is worth its weight in gold”

In the summer of last year, Tom Eilers (Managing Director of Licensed Players), Martin Kowalewski (Managing Director of Marketing & Sales) and Björn Müller (Sports Director of the Youth Performance Center) traveled to San Antonio. The city in south Texas has been Darmstadt’s official sister city since 2017 and is connected to SV 98 in a certain way through this fact alone. On site, the Lily trio met representatives and officials from the city, the local football club San Antonio FC (SAFC) and Spurs Sports & Entertainment (SS&E), the operating company of SAFC and the NBA team San Antonio Spurs. Content of the discussions at the time: A possible partnership between the Lilies, the SAFC and the SS&E. Those involved quickly agreed: Let’s tackle this project. And what’s more: This cooperation should not only exist on paper, all sides also want to fill it with content.

v.l.n.r.: Martin Kowalewski (Geschäftsführer Marketing & Vertrieb des SV 98), Marco Ferruzzi (Sporting Director des San Antonio FC) und Jose Lizardo (Operations Director des San Antonio FC), Tom Eilers (Geschäftsführer Lizenzspielerbereich des SV 98)

The cooperation agreement was officially announced in July 2024, accompanied by a “letter of support” and thus an official declaration of support from the cities of Darmstadt and San Antonio. The official starting signal for a cooperation that includes, for example, the promotion of young players, intensive intercultural and knowledge exchange in a wide variety of areas and has now been further filled with life at the beginning of 2025.

On January 20th, SV 98 welcomed two special guests to southern Hesse to introduce them to the world of the Lilies and the club’s structures. Marco Ferruzzi (Sporting Director) and Jose Lizardo (Operations Director) of San Antonio FC were welcomed by the Lilies on Monday afternoon and were given a small insight into Darmstadt culture in the evening. At a shared meal in the Ratskeller with Paul Fernie (Sports Director SV 98), Tom Eilers, Markus Pfitzner (Vice-President SV 98), Martin Kowalewski and Björn Müller, initial strategic topics were also discussed.

The exchange of content was intensified the next day. The plans for a soccer camp in San Antonio under the guidance of youth coaches from SV 98 were already finalised in the morning, and there was also discussion about the possible participation of SAFC youth players in the training operations at the Lilien Academy. “We want to bring SV 98 and their style of football closer to our community in San Antonio and at the same time learn from their expertise,” said Lizardo about the background to the cooperation in the youth sector.

After a visit to the DFB Academy in Frankfurt, Ferruzzi and Lizardo received a comprehensive insight into the conditions at the Böllenfalltor location. The extensive tour of the stadium, which was carried out by Eilers and Kowalewski, included not only the changing rooms, playing field and weight room, but also the offices of the function building and the business and hospitality areas of the main stand.

Martin Kowalewski: “Our exchange goes far beyond the playing field and also includes topics from marketing or merchandising. It’s nice to be able to show our guests the business and hospitality areas and at the same time it’s very exciting to pick up on the thoughts and ideas from the US market.”

Following his first visit to Bölle, Lizardo spoke of a “small vision” for the future of San Antonio FC and of many ideas that could find their way into the SAFC’s processes after returning to the USA. Ferruzzi was also “impressed” by the conditions at the Böllenfalltor and specified from a sports director’s perspective: “With the entire infrastructure here, the focus is on the player and the goal is that the players can do their work in the best possible way. This is an area in which we always want to develop further and are therefore very grateful for the impressions here on site.”

While Lizardo then set off for another appointment, Ferruzzi went to the Lilies‘ youth performance center, where a test match for the U21s was scheduled for the afternoon. Björn Müller also led the SAFC sports director through the Academy premises and gave insights into youth work and concepts at the Junglililien. “This exchange means great added value for me and being able to watch the SV 98 young players live in a game helps me a lot to better understand the work in the youth sector.”

Ferruzzi’s general conclusion about the trip to southern Hesse at the end of the packed day was also extremely positive: “Only through direct conversation do you really get to know people and understand the processes that take place within a club. We are a club that wants to grow, just like all of football in the USA. For these goals, a visit like this is worth its weight in gold.”

A positive feedback that Eilers was also able to fully confirm from Lilien’s side: “We were very pleased to be able to welcome Marco and Jose to Darmstadt for the first time. It was extremely interesting to see the motivation and ideas with which they came to us and the openness with which they would like to advance future joint projects. We noticed early on that both clubs, but also the entire Spurs Sports & Entertainment, shared many values ​​and had similar visions when it came to our collaboration. These impressions were confirmed once again during the visit and we are looking forward to the next steps of the partnership.“

The next chapter of the cooperation is already just around the corner. At the invitation of Spurs Sports & Entertainment, a delegation from the Lilies will travel to Paris on Thursday (January 23rd) to watch the San Antonio Spurs‘ NBA game against the Indiana Pacers and to have further appointments with SAFC representatives during the game , the SS&E and the city of San Antonio.

Lizardo: “We are very pleased to welcome some of the SV 98 club officials to the NBA game of our sister club San Antonio Spurs in Paris. We will definitely get to know each other better at this special event.”

Ähnliche Artikel

Alle anzeigen
Stolperstein tour commemorates Jewish club members
14.10.2026

Stolperstein tour commemorates Jewish club members

On Tuesday evening (October 13th), the SilberLilien took part in SV Darmstadt 98’s Stolperstein tour for the first time. Along the approximately six-kilometre route, the participants made several stops to learn more about the fates of Jewish club members who were persecuted and driven out during the Holocaust.

New breadth for the future and commemorating the past
14.10.2026

New breadth for the future and commemorating the past

From new grassroots sports offerings and a look back at the club's history to birthdays and the latest updates from the media briefing—there is plenty to report from SV Darmstadt 98 again this week. In "Lilien Across the Board," we round up the news, insights, and stories from life at the club.

Secure your tickets now: Home match against 1. FC Heidenheim on general sale.
14.10.2026

Secure your tickets now: Home match against 1. FC Heidenheim on general sale.

Tickets for the home match against 1. FC Heidenheim on November 22nd are available for purchase now.

Well-deserved victory for the Young Lilies
12.10.2026

Well-deserved victory for the Young Lilies

SV Darmstadt 98's U21 team proved their mettle at home against KSV Hessen Kassel II in the Hessenliga on Sunday (Oct. 11th). After a convincing 90-minute performance, the Young Lilies secured another three points, finishing with a decisive 4–0 victory that lifts them to sixth place in the standings.

With the right mindset and positive development
11.10.2026

With the right mindset and positive development

The Lilies overturned an early deficit to celebrate a 3–1 home victory against Energie Cottbus—a win that boosts confidence and confirms the progress being made. Read our analysis to find out why there is still work to be done and what positives SV 98 takes away from the match.

Krombacher Böllenfalltor-GOAL-Bonus
11.10.2026

Krombacher Böllenfalltor-GOAL-Bonus

This season, too, Lilien fans will be doubly rewarded for every home goal scored by SV Darmstadt 98. In addition to the joy and excitement of the goals, the team's supporters will receive 98 litres of Krombacher Pils for every home goal scored by Darmstadt at the Merck-Stadion am Böllenfalltor.

„Didn’t lose our heads after falling behind early“
10.10.2026

„Didn’t lose our heads after falling behind early“

After the international break, Darmstadt 98 returned to the Bölle with a home win! Against Energie Cottbus, SV Darmstadt 98 put on a spirited performance in front of their home crowd and rewarded themselves with three points after an intense match. We've compiled the post-match reactions for you here:

Game turned around! A spirited home win!
10.10.2026

Game turned around! A spirited home win!

Despite falling behind, Darmstadt secured their second consecutive home win! Darmstadt defeated Energie Cottbus 3-1 (1-1). The home side equalised after conceding an early goal in the four-minute period through Weißhaupt before halftime. Vukotic headed his team into the lead in the second half, before Lührs sealed the victory with the third goal. This home win brings Darmstadt's season total to seven points.

Team News: Two Changes to the Team
10.10.2026

Team News: Two Changes to the Team

Homegame at Böllenfalltor (10/10, 1pm): Florian Kohfeldt has made two changes to his starting XI compared to the away match in Wolfsburg three weeks ago. Richter and Mikelbrencis come into the starting lineup for Sickinger (calf issues) and Lannert (illness).

Matchday Guide: All Information before the Cottbus Game
10.10.2026

Matchday Guide: All Information before the Cottbus Game

On Saturday afternoon (October 10th, 1pm), SV 98 hosts Energie Cottbus at the Merck-Stadion am Böllenfalltor for Matchday 7. What do the two head coaches have to say ahead of kick-off? Who is officiating the match, and where can you follow the action live? As always, we have compiled all the key information regarding the game against Cottbus in our "Matchday Guide" feature.

Secure your tickets now: 1. FC Nürnberg vs. SV Elversberg – general sale!
09.10.2026

Secure your tickets now: 1. FC Nürnberg vs. SV Elversberg – general sale!

Tickets for the league match in Nürnberg (Nov. 7th) and the cup match in Elversberg (Oct. 27th) are available for purchase now.

Organisational information for the home match against Cottbus
09.10.2026

Organisational information for the home match against Cottbus

For the upcoming home match on Saturday (October 10th, 2026, at 1pm), SV 98 asks you to take note of the following information. Since the start of the season, we have been offering dedicated entrances for women at the west side of the stadium. Additionally, there is a "Bölle Bande" family entrance with easier access at the Karl-Hess-Platz entrance. Please also take note of the information provided by HEAG regarding the autumn break.