As part of the comprehensive premium partnership, Focused Energy will also serve as the main partner of SV Darmstadt 98’s upcoming US tour in September. In addition to the use of title and logo rights, the sponsorship includes advertising time on the TV-visible LED boards and prominent logo placement on a mega banner in the Merck Stadium at Böllenfalltor. The package also includes targeted incentive programs and is rounded off with an exclusive hospitality arrangement.
This collaboration brings together two partners who, despite their different fields of activity, share core values: commitment, team spirit, precision, and the ambition to continuously improve. While SV Darmstadt 98 stands for passionate dedication and top athletic performance in professional football, Focused Energy is working on one of the greatest technological challenges of our time – the development of energy generation through laser fusion.
The partnership also underscores the importance of Darmstadt as a centre for science, technology, and elite sports. Both partners see themselves as part of a regional ecosystem that promotes innovation and has international appeal.
Volker Harr, Vice President of SV Darmstadt 98: “Despite our completely different areas of operation, Focused Energy and we share clear values: a commitment to performance, perfect teamwork, and meticulous attention to detail. This is complemented by the ambition to continuously improve. We are very much looking forward to working closely with a company that stands for progress and ambition, making it an excellent fit for us.”
Martin Kowalewski, Managing Director of SV Darmstadt 98: “With Focused Energy, we are gaining a partner who shares our commitment to development and innovation. Football thrives on emotions, dynamism, and team spirit – just as major scientific projects thrive on precision, perseverance, and a shared vision.”
“We are delighted to be able to support SV Darmstadt 98. As a company with roots in Darmstadt, it is important to us to give something back to the region. SV 98 stands for unity, a sense of belonging, and identification – precisely the values that drive us,” says Günter Kraft, Chief Communications & Government Relations Officer of Focused Energy. “SV Darmstadt 98 reaches people who may never have heard of laser fusion, and that is exactly what is valuable to us. We want to engage in conversation with fans, schools, companies, and everyone who wants to know what this technology means for their region,” Günter Kraft continued.
Prof. Dr. Markus Roth, CSO and co-founder of the merged company, adds: “Biblis is located in the heart of Hesse and has a long history in the energy sector – now we want to make this place a symbol for the energy future. For this, we need the people of the region, industry, and politics to be involved in shaping the future. A club like SV Darmstadt 98, which is deeply rooted in this region and stands for unity, is an ideal partner. What we build together should originate here and have an impact far beyond Hesse.”
In addition to its headquarters in Darmstadt, Focused Energy has another company location in Austin, Texas. Through its cooperation with San Antonio FC, SV 98 also maintains a very close connection to the US state and will travel to the United States for a pre-season tour this coming September. Focused Energy will be the main partner of this tour as part of the newly established partnership.