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13.01.2026 / English

HAIX and SV 98 extend their partnership

HAIX reaffirms its commitment to the Lilies: The main and jersey sponsor of SV Darmstadt 98 will remain on board beyond the current season. The internationally recognised specialist for functional footwear and apparel from Bavaria and the traditional South Hessian club announced the extension until at least June 2027 on Tuesday evening during the New Year's reception at the Darmstadt State Theatre.

Markus Pfitzner, Martin Kowalewski, Michael Haimerl und Volker Harr beim Neujahresempfang des SV Darmstadt 98.
Foto: SV 98

Lilies Managing Director Martin Kowalewski: “Over the past few years, a deep bond has developed between us. The collaboration is fantastic, both professionally and personally. Both sides share similar values, as demonstrated by HAIX’s involvement in the ‚Under the Sign of the Lily‘ social campaign at the start of the season. We are very happy to be able to continue working with HAIX in the future.”

Volker Harr, Vice President of SV 98: “Since joining us for the 2023/24 season, HAIX has been an extremely reliable partner with whom we cooperate in various areas based on a high degree of trust. We are therefore delighted that Michael Haimerl and his company are continuing their partnership with us. This is a powerful sign of mutual appreciation and trust.”

Michael Haimerl, shareholder and managing director of HAIX: “This contract extension is a clear commitment to SV Darmstadt 98 – and to a partnership based on shared values. We are united by our down-to-earth approach, continuity, and a firm commitment to long-term joint development. As a family-run company, we don’t think in terms of short-term gains, but rather in sustainable relationships. Just like HAIX, SV Darmstadt 98 stands for authenticity, cohesion, and resilience. Therefore, we are confident that we will successfully continue this path together beyond 2027.”

About Haix

HAIX, headquartered in Mainburg, Bavaria, is a leading global manufacturer of functional footwear and apparel. Wherever people perform at their best and rely on absolute dependability – in fire departments, police, emergency services, the military, or in construction and skilled trades – HAIX is the first choice.

At its headquarters in Mainburg, the company conducts research, development, design, and marketing. Production takes place exclusively in Europe, at locations in Germany, Croatia, Serbia, and North Macedonia. „Made in Europe“ stands for quality, sustainability, and fair working conditions. Around 2,400 employees produce more than 1.7 million pairs of shoes annually. Annual sales in 2025 exceeded €255 million. Further information is available at www.haix.com and www.haix.de.

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