This cooperation brings together two long-established brands that aim to further expand their presence in southern Hesse and offer fans around the Merck Stadium at Böllenfalltor an even better stadium experience. As part of the partnership, Sinalco receives, among other things, exclusive rights to serve and advertise non-alcoholic beverages in the public areas and the ENTEGA VIP Lounge. Furthermore, the collaboration includes diverse advertising opportunities within the stadium, such as the presentation of the team lineup, as well as in the club’s digital and print media. Sinalco will also be present at future press conferences. The partnership is complemented by joint activation campaigns with the professional players and various fan activities.
Sinalco will also be present at future press conferences. Martin Kowalewski, Managing Director of SV 98: “Sinalco is a brand that has accompanied many generations and is therefore an excellent fit for SV Darmstadt 98. As a strong and long-established partner, Sinalco shares many similarities with the Lilies. We are all the more excited to implement creative initiatives together for our fans and further enhance the stadium experience surrounding our home games.”
Heino Hövelmann (Managing Director of Deutsche Sinalco GmbH Markengetränke & Co. KG): “Sinalco tastes of joie de vivre, community, and the special moments that people share. That’s exactly what football at the Böllenfalltor stadium is all about. With SV Darmstadt 98, we have found a partner that embodies these values and connects its fans with genuine passion. We look forward to creating unforgettable stadium experiences together and supporting the Lilies family with our beverages.”