Foto: SV 98 25.09.2025 / English
Successful opening of the new City fan shop
The sky over Darmstadt was a deep grey, and the rain poured down in torrents on Wilhelminenstraße. But one shop shone in blue and white. And the weather couldn't stop the Lilies fans. Even before the official opening of SV Darmstadt 98's new city fan shop at Wilhelminenstraße 25, SVD fans stood in front of the shop under umbrellas and in raincoats. They were eager to be there when a new piece of the Lilies' homeland opened its doors for the first time in the heart of Darmstadt's city centre.
When Martin Kowalewski, Managing Director of Marketing & Sales at SV 98, together with Darmstadt’s Mayor Hanno Benz, officially and ceremoniously opened the City Fan Shop on Wednesday afternoon (September 24th), cheers erupted among the invited guests. Shortly afterward, the first Lilien fans streamed in – and witnessed how the dripping wetness outside transformed into pure enthusiasm inside.
With approximately 80 square metres of sales space on the ground floor, the new City Fan Shop combines tradition and modernity: Blue and white colours and authentic Lilien branding create a pleasant shopping atmosphere. SV Darmstadt 98 is particularly proud that the design was created by the employees themselves. From the new jerseys and the classic Lilien scarf to coffee mugs and new collections, you can find everything a 98 fan could want here.
In his opening speech, Kowalewski emphasized: „We all feel completely at home in the new fan shop. The shop exudes a certain charm. We have the feeling that the right people, the right club, and the right place have come together here.“ Darmstadt’s mayor also made sure to stop by the official opening. Benz said: „Darmstadt is SV 98, and SV 98 is Darmstadt. We’re demonstrating this by having the fan shop here in the city centre. We’re proud of that and very happy that it was a success.“
After the official welcome, the Lilies fans were treated to live music by Jimmie Wilson, attractive discounts, and the new Fast Live collection. Numerous shops were open, and the fans‘ hearts were made to shine.
From now on, SV Darmstadt 98 will have two fan shops in Darmstadt – the fan and ticket shop at the Merck Stadium at Böllenfalltor and the new City Fan Shop in a prime location at Wilhelminenstraße 25. In addition, numerous SV 98 fan merchandise can be purchased online.
The new City Fan Shop is now open Monday to Saturday from 10am to 7pm– whether sunny or under dark grey skies and pouring rain.
Foto: SV 98 
Foto: SV 98 
Foto: SV 98 
Foto: SV 98 
Foto: SV 98 
Foto: SV 98 
Foto: SV 98 
Foto: SV 98 
Foto: SV 98 
Foto: SV 98 Fanartikel
After the friendly match: Meet & Greet at the training camp
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Intensive Week of Friendlies | Media Day at the Bölle
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Bundesliga Confirms Matchdays 3 to 6
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Transfer News: Kleinhansl Signs for SV 98
The Lilies can welcome another new arrival at the Böllenfalltor: Florian Kleinhansl will now wear the SV 98 jersey. The 25-year-old joins on a free transfer following the expiration of his contract with 1. FC Kaiserslautern on June 30th.
Lilies continue their scoring spree
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Focused Energy becomes a premium partner of SV 98
SV Darmstadt 98 and the fusion energy company Focused Energy are entering into an official partnership. The aim of the collaboration is to more closely link top-level football and high technology from the Darmstadt region and to jointly generate momentum for innovation and future societal issues.
Transfer News: Corredor moves to Nantes
Killian Corredor will be playing in his home country again in the future. SV 98 has reached an agreement with FC Nantes on the transfer of the Frenchman.
Logistical information for the home match against Homburg
On Tuesday (July 14, 6pm), SV Darmstadt 98 hosts Regionalliga side FC Homburg and asks fans to take note of the following information.
Starting Wednesday: Member pre-sale for the first home match against Kiel
A home game against KSV! SV Darmstadt 98 hosts Holstein Kiel for the opening matchday of the 2. Bundesliga season this Saturday (August 8 at 1pm). Here’s how you can be there: the member pre-sale for the new season's first home game begins this coming Wednesday (July 15) at 12pm —available online and at the ticket shop at the Merck-Stadion, as usual. You can find all further details in this announcement.
Digital prize draw for the Krombacher BöllenfallTOR-Goal Bonus
For every home goal scored by the "Lilies," SV Darmstadt 98 fans were doubly rewarded during the recent 2025/26 second-division season. Beyond the joy and excitement, supporters received 98 litres of Krombacher Pils for every goal Darmstadt scored at the Merck-Stadion am Böllenfalltor.
Reference: Report on TV revenues 26/27
In recent days, various media outlets have published reports and graphics regarding the distribution of TV revenue for the 2026/27 season. Some of these reports included not only specific figures but also a comparison to the previous season. This comparison indicates a supposed revenue increase of €1.4 million for SV 98 compared to the 2025/26 season.