Taking the next step together: SV Darmstadt 98 and Klöber Versicherungsmakler GmbH are further expanding their partnership. The Darmstadt-based company, which has served as a "Top Partner" to the Lilien for the past two years, will now act as a "Premium Partner" of SV 98.
Volker Harr, Vice President of SV 98: “Klöber is a family-run company that stands out thanks to a leadership culture defined by humanity, appreciation, and approachability. We are proud of our long-standing, close relationship and, in particular, of the fact that we have been able to take our matchday initiatives to a new level through the ‘Herzenslilien’ [Heart Lilies] project. As a Darmstadt-based company with a clear set of values, Klöber is a strong partner with whom visions can be turned into reality.”
Martin Kowalewski, Managing Director of SV 98: “Our relationship with Klöber is a wonderful example of how a partnership can grow over time. After Klöber—a long-standing partner—had already expanded its involvement from the business level to the ‘Top Partner’ level, we are now delighted to take the next step in this strong collaboration. A key focus for the future will be establishing the joint ‘Lilien-Gala’ as a permanent, glamorous highlight on Darmstadt’s social calendar, and fostering lasting connections between the business, political, and sports sectors in support of a good cause.”
Kevin Klöber, Managing Director of Klöber: “For us, SV 98 represents far more than just a sponsorship; it is part of our Darmstadt identity. With this premium partnership, we are sending a clear signal that business success and social commitment go hand in hand. The ‘Herzenslilien’ initiative has demonstrated how much we can achieve together, and with the ‘Lilien-Gala,’ we are now creating a platform that makes this spirit even more visible. We look forward to continuing this journey with SV 98.”
Starting with the 2025/26 season, Klöber took over the charity raffle campaign held during SV 98 home matches; operating under the name „Herzenslilien“ (Heart Lilies), the initiative supported social organisations and projects in Darmstadt and the surrounding area. This joint effort raised a total of approximately €123,000 for charitable causes in the region. In early July, the „Herzenslilien“ initiative was honoured with the „Play Fair“ award from the Darmstadt chapter of the German Olympic Society (DOG).
In addition to continuing the „Herzenslilien“ campaign at SV 98 home matches, Klöber will now serve as the main partner for the „Lilien-Gala.“ This event is set to sustainably strengthen regional identity while sending a clear signal regarding social responsibility.
The sponsorship package includes not only naming and logo rights but also increased visibility on LED perimeter boards and extensive digital rights.
Thanks to a special „Lilien“ insurance policy—developed through the collaboration of Klöber, Die Haftpflichtkasse, and SV 98—club members can access discounted insurance offers.
The package also incorporates targeted incentive measures and is rounded off by an exclusive hospitality arrangement.
For the second year in a row, the "Lilies" are holding their summer training camp in Bad Wörishofen in the Allgäu region. SV 98 will be hard at work in this Kneipp spa town until July 26th, preparing for the upcoming season. In our diary, we’ll take you along through the days at the training camp.
A training camp, a friendly match, and a blue-and-white presence in the Odenwald: there is plenty going on around SV 98 this week. The "Lilies" are continuing their intensive preparations for the new season in Bad Wörishofen until Sunday (July 26th), while also bonding as a team off the pitch. Saturday (July 25th) brings the next pre-season test: a match against SG Sonnenhof Großaspach. Additionally, SV 98 will once again be represented at the Erbach Wiesenmarkt’s Family Day on Thursday (July 23rd). "Lilies Across the Board" brings you all the latest news from life at the club.
It’s cup time again! In the first round of the 2026/27 DFB-Pokal season, the Lilies will face FC Carl Zeiss Jena in the "City of Light" on Sunday, August 23, at 3:30pm. Here’s how you can be there for the away match: the pre-sale for members begins this coming Friday, July 24, at 12pm —available both online and at the ticket shop at the Merck-Stadion. You can find all further details in this announcement.
A special experience awaits Darmstadt 98 fans: One week before the start of the season, SV Darmstadt 98 will host the traditional English club Portsmouth FC, and this year, once again, you have a very special opportunity. You can experience the match on Saturday (August 1st/2pm) from the exclusive 98ers' box on the upper level of the main stand at the Merck Stadium at Böllenfalltor and enjoy an unforgettable home game with international guests and a fantastic atmosphere.
SV Darmstadt 98 and Sparkasse Darmstadt und Dieburg are further expanding their long-standing partnership. By becoming a premium partner, both parties are sending a clear message to the region: Together, they want to support young people, strengthen youth football, and offer even more opportunities for children and families in southern Hesse.
During the afternoon session, Paul Fernie commented on various personnel matters. We have summarised his statements for you.
SV 98 will welcome a new face at their training camp in Bad Wörishofen. The Lilies have signed Carlo Sickinger from SV Elversberg.
SV Darmstadt 98's first away match of the 2026/27 2. Bundesliga season takes them to the Saxon capital: As part of the second matchday, the Lilies will face SG Dynamo Dresden on Sunday (August 16th) at 1:30pm. Here's how you can be there: Member pre-sale for this match starts next Wednesday (July 22nd) at 12pm – both online and at the ticket office at the Merck Stadium. You can find all further information in this announcement.
The U21 team of SV Darmstadt 98 can welcome a familiar face to their ranks for the upcoming season: Yannick Stark will play for the Lilies in the Hessenliga in the future.
SV Darmstadt 98 won their fourth pre-season friendly. The Lilies defeated regional league side FC-Astoria Walldorf 4-1 (0-0) after 120 minutes.
Attention Lilien fans: During SV Darmstadt 98’s training camp in Bad Wörishofen (Allgäu region)—taking place from July 19th to July 26th, 2026—there will once again be an opportunity to meet the team, chat with the players, and, of course, get autographs and photos. The fan meet-up is scheduled for Saturday, July 25th, following the friendly match against SG Sonnenhof Großaspach. Kick-off for the match is at 12pm.
