SV Darmstadt 98 has been supporting its marketing activities with the SPORTFIVE agency for several weeks. The goal of the collaboration is to complement the existing sales approach, provide additional resources for acquiring sponsors, and jointly raise sponsorship revenues to a new level.
Therefore, as part of the future collaboration, a SPORTFIVE marketing team will strengthen the existing team led by Jonas Duttine, Head of Sponsorship & Partner Management at the Lilies, and will be based in Darmstadt. All marketing rights, as well as management and content responsibility, will remain entirely with the club.
Volker Harr, Vice President of SV 98: „Sponsorship is SV 98’s second most important source of income after media revenue. Therefore, it is of great importance for the club to continue to develop positively in this area. Through the cooperation with SPORTFIVE, our sales team will be specifically strengthened with external expertise in the future. We see great potential in this model to leverage existing structures while simultaneously generating new momentum.“
Martin Kowalewski, Managing Director of Marketing & Sales at SV 98: „Our cooperation with SPORTFIVE is based on a collaborative, individually tailored marketing approach. It was important to us to continue to operate independently in all our sales activities, while at the same time being able to benefit from the clout and expertise of SPORTFIVE’s national sales network.“
The two sides have already worked together successfully in the past: Thanks to SPORTFIVE, SV 98 was able to secure a prominent jersey and main partner in 2023. This trusting and successful collaboration will now be intensified.
„We are delighted to deepen our partnership with SV Darmstadt 98. This cooperation is anything but a standard model – it is tailor-made, individual, and entirely aligned with the Lilies‘ strategic goals,“ said Hendrik Schiphorst, Managing Director of SPORTFIVE Germany. „The lived one-team approach with SPORTFIVE sales experts on-site at the club, the mutual trust, and the shared focus on growth form an excellent foundation for the coming years.“
SV 98 have secured the services of highly sought-after Nicolas Verkooijen. The Belgian U21 international joins the club in southern Hesse on a free transfer after his contract with Dutch champions PSV Eindhoven expired at the end of the season.
The "Bundesliga Talent Series" will launch in the 2026/27 season as an additional U21 competition to promote young talent in German professional football. SV 98 is one of 26 clubs from the Bundesliga and 2. Bundesliga that have committed to participating.
Tim Arnold will play in the Regionalliga West next season. SV 98 is loaning the 19-year-old to Sportfreunde Siegen. The fourth-division club also has an option to sign him permanently.
Want to take your team to the Heinerfest stage? Then apply now! SV Darmstadt 98 is looking for four teams to be part of the Lilies' Heinerfest game show and compete against former Lilie player Michael Stegmayer. The show takes place on Saturday, July 4th, from 4pm to 6pm. Amateur teams, groups of friends, families, fan clubs, and club groups are all welcome to participate.
With the start of the Hessian summer holidays on June 29th, the Merck Lilies football camps will of course also be in full swing again. You can find all the information here.
SV 98 is making changes to the head coaching positions for its U21 and U19 teams for the upcoming season. Sebastian Schmitt, who has been in charge of the U21s since February, will now coach the U19s. Conversely, the current U19 coach, Patrick Kurt, will take over the position with the U21s.
The SV Darmstadt 98 fan shop at the Merck Stadium at Böllenfalltor will be closed next Monday (June 22nd). It will reopen on Tuesday (June 23rd) with its regular opening hours.
Where are the Darmstadt 98 players spending their summer holidays? We'll give you a brief overview. Furthermore, SV 98 welcomed their first new signing, Noah Weißhaupt, to the Böllenfalltor stadium this week, and the club's veterans team will be playing two matches again this weekend. We'll keep you up-to-date with all the latest news from SV Darmstadt 98 in our "Lilies Across the Board" section.
At the Merck Stadium at Böllenfalltor against FC Homburg: Ticket sales for the friendly match on July 14, 2026, at 6pm against the regional league team begin on June 18 at noon. Tickets are available as usual at the ticket office at the stadium and in our online ticket shop. We would also like to draw your attention to this very special match day: The friendly against FC Homburg will put our youngest fans in the spotlight, giving them their first ever children's match day at the stadium, an event never before seen at the Merck Stadium.
Fabio Torsiello will also play for Alemannia Aachen next season. SV 98 is loaning the 21-year-old attacking player to the third-division club for another season. Aachen also has an option to sign him permanently.
