Suzuki Deutschland GmbH is extending its commitment to SV Darmstadt 98. The Japanese brand's German sales subsidiary will continue to serve as the Lilies' official premium and mobility partner. Starting with the 2025/2026 season, the comprehensive sponsorship will extend to the jersey sleeve, which will feature the Suzuki logo.
The importer, based in Bensheim, southern Hesse, whose product portfolio includes cars, motorcycles, and outboard motors, will support SV 98 for at least two more years. The extension of the partnership underscores the local commitment of Suzuki Deutschland GmbH, located near its headquarters.
As a premium partner, Suzuki will be present for the first time with its company logo on the left sleeve of the Lilien jerseys starting with the 2025/2026 season. The Japanese brand’s logo also adorns the cam carpets next to the two goals in the stadium, the team bus, the tickets, and the video and press walls in front of which interviews are conducted. The emblem can also be found on official publications such as the members‘ newspaper „der 98er“ and the stadium newspaper „Lilienkurier,“ the team posters, and match announcement posters.
As the official mobility partner, Suzuki will also continue to provide cars for SV 98. Football fans can experience various Suzuki mobility solutions in front of the VIP lounge entrance at the Merck Stadium at Böllenfalltor on home match days. The package is rounded off with an exclusive hospitality arrangement.
In addition, the storied club and Suzuki Germany will continue to offer various content formats on their own digital and social channels and launch new formats that deliver real added value and offer fans exclusive insights.
„You can rely on Suzuki. This applies not only to our reliable products, but also to our partnerships. In addition to our triathlon commitment, the cooperation with Darmstadt 98 will continue to be the second pillar of our sports sponsorship strategy. Starting with the new season, our brand and products from the three areas of automobiles, motorcycles, and marine will be even more visible, helping us reach new target groups,“ says Daniel Schnell, Deputy Managing Director of Suzuki Deutschland GmbH: „In SV Darmstadt 1898 e.V., we have found the ideal partner for this. Team spirit and athleticism, down-to-earthness and local ties – the Lilies, with their values and club culture, are an excellent fit for Suzuki. We are proud to continue supporting them as a premium and mobility partner.“
Kazuyuki Yamashita, Managing Director of Suzuki Germany, adds: „For 20 years now, we have felt extremely comfortable at our company headquarters in Bensheim, in the Darmstadt administrative district. Therefore, continuing our premium partnership with SV Darmstadt 98 is a matter close to our hearts. With this regional commitment, which will have even greater appeal nationwide thanks to its first-time presence on the jersey, we want to further increase our awareness in the region and expand our network.“ He adds: „At the same time, this underscores our self-image as a down-to-earth company, which we consider to be the ‚Suzuki family.'“
Martin Kowalewski, Managing Director of Marketing & Sales at SV 98, explains: „We are very proud to have Suzuki Germany by our side, literally, at all our home and away games. It speaks volumes about the trusting relationship that we have built up over the years that the existing premium partnership has now been expanded with a presence on the jersey sleeve. The collaboration with Suzuki Germany is an excellent example of regional solidarity yet nationwide visibility.“
Darmstadt 98 lost to Hannover 96 while playing with ten men and must continue to wait for their first win of this second division season. Read our analysis to find out what positives remain and why Darmstadt 98 had factored in setbacks on their chosen path.
Around the time of the home game against Hannover 96 on Sunday (August 30th), the Jonathan Heimes Square was officially inaugurated. Before kickoff, club president Markus Pfitzner and Martin Heimes, father of Jonathan Heimes, who died of cancer about ten years ago, gave speeches highlighting "Johnny's" importance and his commitment to people with cancer.
The Lilien Team Marathon is not just about athletic performance and the shared experience around the Böllenfalltor stadium – but also about making a difference together.
The SV Darmstadt 98 U21 team drew 2-2 (0-1) against SV Unter-Flockenbach. After a heated home game, the young Lilies had to settle for a frustrating, but ultimately deserved, draw. In this extremely balanced league, Patrick Kurt's team continues to grow week by week, gaining valuable experience.
An emotional match with many controversial moments unfolded on Sunday afternoon at the Merck Stadium at Böllenfalltor. Ultimately, Darmstadt suffered their first home defeat of the young season. We've compiled the post-match reactions for you.
Tried everything, but to no avail: SV 98 came up short in their home game against Hannover 96. The final score was 1-0 (0-0) to the visitors, whilst the Lilies had to play with ten men after Vukotic was sent off in the 20th minute.
Home game against Hannover! On matchday 3, Darmstadt 98 will host the ambitious Lower Saxons at the Merck Stadium at Böllenfalltor. Florian Kohfeldt has made three changes to his starting lineup compared to the victory in Jena. Hiroki Akiyama replaces the suspended Kai Klefisch, while Nicolas Verkooijen (making his first start) and Yosuke Furukawa start in place of Carlo Sickinger and Manolo Merx.
Weekend, Lilies fever! On Sunday (August 30th/1:30pm), the Lilies have their third matchday on the schedule. Hannover 96, the club from the Lower Saxon capital, will be visiting the Bölle. What do the two head coaches have to say before kickoff? Who will be refereeing the match? And where can you watch the game? As usual, we've compiled all the important information about the match against Hannover in our "Matchday Guide"
One day before their home game against Hannover 96, Darmstadt 98 have announced another new signing. William Mikelbrencis will now wear the SV 98 jersey. The 22-year-old Frenchman was under contract with Hamburger SV until June 30th.
In the press conference before the second home game of the still young season, our head coach spoke about, among other things, our team's attacking play and the past week. As usual, you can find the most important statements before the match against Hannover 96 (August 30th/1:30pm) here for you.
A second-division team on the Berlin Mount Olympus: Hannover 96 achieved something unique in 1992. On May 23, the Lower Saxony club defeated Borussia Mönchengladbach in the DFB Cup final, securing another major title in the club's history 38 years after their German championship win in 1954. Hannover became the first and, to this day, only "true" second-division team to win the DFB Cup, causing one of the biggest upsets in the competition's history.
