Suzuki Deutschland GmbH is extending its commitment to SV Darmstadt 98. The Japanese brand's German sales subsidiary will continue to serve as the Lilies' official premium and mobility partner. Starting with the 2025/2026 season, the comprehensive sponsorship will extend to the jersey sleeve, which will feature the Suzuki logo.
The importer, based in Bensheim, southern Hesse, whose product portfolio includes cars, motorcycles, and outboard motors, will support SV 98 for at least two more years. The extension of the partnership underscores the local commitment of Suzuki Deutschland GmbH, located near its headquarters.
As a premium partner, Suzuki will be present for the first time with its company logo on the left sleeve of the Lilien jerseys starting with the 2025/2026 season. The Japanese brand’s logo also adorns the cam carpets next to the two goals in the stadium, the team bus, the tickets, and the video and press walls in front of which interviews are conducted. The emblem can also be found on official publications such as the members‘ newspaper „der 98er“ and the stadium newspaper „Lilienkurier,“ the team posters, and match announcement posters.
As the official mobility partner, Suzuki will also continue to provide cars for SV 98. Football fans can experience various Suzuki mobility solutions in front of the VIP lounge entrance at the Merck Stadium at Böllenfalltor on home match days. The package is rounded off with an exclusive hospitality arrangement.
In addition, the storied club and Suzuki Germany will continue to offer various content formats on their own digital and social channels and launch new formats that deliver real added value and offer fans exclusive insights.
„You can rely on Suzuki. This applies not only to our reliable products, but also to our partnerships. In addition to our triathlon commitment, the cooperation with Darmstadt 98 will continue to be the second pillar of our sports sponsorship strategy. Starting with the new season, our brand and products from the three areas of automobiles, motorcycles, and marine will be even more visible, helping us reach new target groups,“ says Daniel Schnell, Deputy Managing Director of Suzuki Deutschland GmbH: „In SV Darmstadt 1898 e.V., we have found the ideal partner for this. Team spirit and athleticism, down-to-earthness and local ties – the Lilies, with their values and club culture, are an excellent fit for Suzuki. We are proud to continue supporting them as a premium and mobility partner.“
Kazuyuki Yamashita, Managing Director of Suzuki Germany, adds: „For 20 years now, we have felt extremely comfortable at our company headquarters in Bensheim, in the Darmstadt administrative district. Therefore, continuing our premium partnership with SV Darmstadt 98 is a matter close to our hearts. With this regional commitment, which will have even greater appeal nationwide thanks to its first-time presence on the jersey, we want to further increase our awareness in the region and expand our network.“ He adds: „At the same time, this underscores our self-image as a down-to-earth company, which we consider to be the ‚Suzuki family.'“
Martin Kowalewski, Managing Director of Marketing & Sales at SV 98, explains: „We are very proud to have Suzuki Germany by our side, literally, at all our home and away games. It speaks volumes about the trusting relationship that we have built up over the years that the existing premium partnership has now been expanded with a presence on the jersey sleeve. The collaboration with Suzuki Germany is an excellent example of regional solidarity yet nationwide visibility.“
SV Darmstadt 98 invites all its members to come to the Merck-Stadion am Böllenfalltor on November 1st, 2026, starting at 11:30am. Together, we aim to once again create the largest team photo in our club’s history—with the professional players in the front and the entire Lilies family behind them.
On Sunday (Oct 18th), SV Darmstadt 98 will visit Karlsruher SC. The side from Baden differs from the Lilies in several key respects. Furthermore, the match will see SV 98 cross paths with a former player once again. Find out here about other connections between the two clubs, as well as some particularly interesting statistics ahead of the encounter.
On Tuesday evening (October 13th), the SilberLilien took part in SV Darmstadt 98’s Stolperstein tour for the first time. Along the approximately six-kilometre route, the participants made several stops to learn more about the fates of Jewish club members who were persecuted and driven out during the Holocaust.
From new grassroots sports offerings and a look back at the club's history to birthdays and the latest updates from the media briefing—there is plenty to report from SV Darmstadt 98 again this week. In "Lilien Across the Board," we round up the news, insights, and stories from life at the club.
Tickets for the home match against 1. FC Heidenheim on November 22nd are available for purchase now.
SV Darmstadt 98's U21 team proved their mettle at home against KSV Hessen Kassel II in the Hessenliga on Sunday (Oct. 11th). After a convincing 90-minute performance, the Young Lilies secured another three points, finishing with a decisive 4–0 victory that lifts them to sixth place in the standings.
The Lilies overturned an early deficit to celebrate a 3–1 home victory against Energie Cottbus—a win that boosts confidence and confirms the progress being made. Read our analysis to find out why there is still work to be done and what positives SV 98 takes away from the match.
This season, too, Lilien fans will be doubly rewarded for every home goal scored by SV Darmstadt 98. In addition to the joy and excitement of the goals, the team's supporters will receive 98 litres of Krombacher Pils for every home goal scored by Darmstadt at the Merck-Stadion am Böllenfalltor.
After the international break, Darmstadt 98 returned to the Bölle with a home win! Against Energie Cottbus, SV Darmstadt 98 put on a spirited performance in front of their home crowd and rewarded themselves with three points after an intense match. We've compiled the post-match reactions for you here:
Despite falling behind, Darmstadt secured their second consecutive home win! Darmstadt defeated Energie Cottbus 3-1 (1-1). The home side equalised after conceding an early goal in the four-minute period through Weißhaupt before halftime. Vukotic headed his team into the lead in the second half, before Lührs sealed the victory with the third goal. This home win brings Darmstadt's season total to seven points.
Homegame at Böllenfalltor (10/10, 1pm): Florian Kohfeldt has made two changes to his starting XI compared to the away match in Wolfsburg three weeks ago. Richter and Mikelbrencis come into the starting lineup for Sickinger (calf issues) and Lannert (illness).
On Saturday afternoon (October 10th, 1pm), SV 98 hosts Energie Cottbus at the Merck-Stadion am Böllenfalltor for Matchday 7. What do the two head coaches have to say ahead of kick-off? Who is officiating the match, and where can you follow the action live? As always, we have compiled all the key information regarding the game against Cottbus in our "Matchday Guide" feature.